How To Find the Right Content Repurposing Service
If you’re wondering how to find the right content repurposing service, you might already know that content repurposing is a strategic way to extend the life and reach of content you’ve already created. And whether you’re a solo marketer, a growing business, or an established brand, finding the right content repurposing service can help save you time, maximize ROI, and stay consistently visible across multiple platforms.
Keep reading to learn more about the value of content repurposing, what to expect from a repurposing service, and how to choose the best repurposing partner for your needs.
What Is Content Repurposing?
Content repurposing is the practice of taking existing content and transforming it into new formats to reach different audiences or fit different platforms. Instead of constantly creating something from scratch, repurposing lets you get more value from what’s already working.
For example, a long-form blog post can become a series of social media posts. A podcast can be turned into a transcript, a newsletter, or a short video. Repurposing doesn’t just save time — it helps your message stay consistent and your brand stay visible.
What Is a Content Repurposing Service?
A content repurposing service is a professional, expert solution that specializes in helping you refresh and redistribute your existing content. These services know just how to convert your original material, like blog posts, webinars, whitepapers, or podcast episodes, into new, engaging assets optimized for specific channels.
Depending on your business needs, your goals, and your audience, this might include:
Turning blog posts into LinkedIn carousels
Editing webinars into social video clips
Creating infographics from research reports
Adapting podcast transcripts into blog posts
Developing email campaigns based on long-form blog articles
A good content repurposing service saves you time, maintains brand consistency, and helps you get more traction from the content you’ve already invested in.
What To Look For in a Content Repurposing Service Provider
Not all repurposing services are created equal. You’ll want to make sure they have the right expertise to meet your needs. Here’s what to consider when evaluating your options.
Platform Expertise
Each platform has its own tone, format, and audience expectations. A strong repurposing partner should understand how to tailor content appropriately, whether it's for Instagram, LinkedIn, YouTube, or your blog. Look for a team that can speak the language of each platform, not just duplicate content across them.
Copywriting and Design Quality
You’re handing over your brand voice and visual identity, so it’s critical that your provider has the writing and design skills to do it justice. Ask to see samples and make sure they have experience adapting to various brand tones — whether it’s polished and professional or casual and creative.
Strategic Approach
Repurposing isn’t just about reformatting. It should serve your larger marketing goals. Does the service provider ask about your objectives? Can they help you identify high-performing or evergreen content to prioritize? A strategic lens ensures you’re repurposing content that will actually drive results.
SEO Knowledge
If organic visibility is a goal, your repurposing service should understand how to optimize content for search. That includes keyword integration, meta descriptions, alt text, and internal linking strategies, especially for blog posts, YouTube descriptions, and landing pages.
Project Management and Communication
Even the most talented creative team can fall short if their communication is lacking. Look for a service that offers clear timelines, a streamlined, effective feedback process, and proactive updates. Content calendars, collaborative review platforms, ongoing communication, and anything else that helps you stay organized together can make a big difference.
Available Content Repurposing Services
Schreckengost Creative by Jaci Schreckengost offers several different content repurposing services, including:
1. The Monthly Recycle (my most popular package!)
The Monthly Recycle is a five-week program that delivers content to your inbox weekly! Your new teammate who sounds exactly like you — because she is you. Repurpose what you’re creating each month, every month, to extend your effort.
It includes:
→ 30-minute strategy call every month
→ 5 hours of review time
→ 75+ pieces of ready-to-post content
2. The One-Time Recycle
Whether you have a big backlog of need-to-post content or you know you’re going to need more content at certain times of the year, this bulk-style package is perfect for you. With a customizable timeline, this package includes:
→ 1-hour strategy call
→ 12 hours of review time
→ 180+ pieces of ready-to-post content
3. Recycling Day
My VIP-style content repurposing day is perfect for brands ready to launch or with a time crunch. You’ve already got some content, but you need to make it go further. Fast.
→ 30-minute strategy call
→ 4 hours of review time
→ 50+ pieces of ready-to-post content
Learn more about my content repurposing services here or contact me today to get started!
Final Thoughts: Content Repurposing Services
Content repurposing is a smart, strategic way to get more out of your best work. With the right partner, you can turn one strong piece of content into a week’s (or month’s) worth of engaging, on-brand material. Whether you’re aiming to increase visibility, drive engagement, or build thought leadership, a content repurposing service can help you stay consistent and competitive, without burning out your team.
By choosing a service that understands your goals, your audience, and your platforms (and perhaps platforms you haven’t explored yet), you’ll be setting yourself up for long-term content success.
Ready to get started with content repurposing? Contact me and let’s chat!
