Does a copywriter need content repurposing?
Picture it: Florida, April 2025.
A bunch of women get together to talk business at the Power Table LIVE — and we were not f*cking around. The speakers and VIPs arrived early to get even more work in. (That day, at the kitchen island in the rental house, I wrote the outlines for what would become my core content repurposing offers.) We got our coffees, settled in for the morning, and started brainstorming.
At some point that morning, Lucy came up to ask me about content repurposing, and we’ve been Slacking each other ever since. Of course, I’m talking about Lucy Bedewi — the founder, copywriter, and creative genius behind My Write Hand Woman. (If you want to work with her after reading this, tell her Jaci sent you!)
Lucy creates a TON of killer content — and she wanted to extend her reach across more platforms. So I recommended The Monthly Recycle, which features a 30-minute strategy call every month and 5 hours of review time, which leads to 75+ pieces of ready-to-post content delivered right to your inbox.
In the first 3 months working together, I’ve used her existing photos, videos, and text posts to create nearly 300 pieces of additional content that span across multiple platforms, including TikTok, LinkedIn, Threads, and YouTube. It’s Lucy’s voice, tone, and content — all multiplied and optimized for each platform, thanks to the magic* of content repurposing.
With this content, we’ve increased her reach exponentially. Tens of thousands (and counting!) more people have seen her message, and thousands of people have liked, hearted, or thumbs-upped her content. She’s created consistent posting schedules on TikTok, Threads, YouTube, and LinkedIn, reaching more of her audience than ever before. (Which makes me soo happy, because she’s a badass who deserves endless visibility.)
Plus, right now, we’re creating content for her about a month and a half ahead of time. We adjust posts, add in trending content, and move things around as needed — but content repurposing gives her the content she needs to move forward without even THINKING “what am I gonna post tomorrow??”
She already knows. Because I’ve already created it for her.
Content I’ve repurposed for Lucy:
*It’s not really magic. It’s just me and my latte.