Social Media & Brand Management
In addition to my writing experience, I have extensive knowledge on utilizing social media for your brand. Below you can find data on brands I managed, my skillset, and samples of my work.
Data
In just two months, I helped increase a dermatologist's Instagram following from 4714 to 6870 — nearly a 46 percent increase — through community management, engagement, and consistent posting.
I helped increase a wellness brand's Instagram following from 389 at the beginning of July to 765 at the end of September, an increase of nearly 97 percent in just three months.
While I managed a cannabis brand, there was an increase of 67 percent on website clicks from their Instagram in just two months. In this same time, their Twitter following increased by 15 percent. On LinkedIn, their followers increased by 22 percent and they saw a 42 percent increase in clicks on links in their content.
Skills
Community engagement, including interacting with current and potential customers through messaging and engaging with posts
Embracing and refining the voice, style, and message of your brand
Experience with Facebook, LinkedIn, Instagram, Pinterest, TikTok, Twitter, Tumblr
Planning content, including creating mock grids, writing copy, utilizing hashtags, and more
Publishing experience on Hootsuite, Later, Tweetdeck, as well as many in-platform publishing tools
Mock Feed Sample
Below is a mock Instagram grid I crafted for a travel agency. This team wants to show that they can plan anything from a weekend getaway to the trip of a lifetime for anyone.
Caption Samples
I’ve worked with a number of brands to create copy for their social media accounts to reach and engage their audiences.