Social Media & Brand Management

In addition to my writing experience, I have extensive knowledge on utilizing social media for your brand. Below you can find data on brands I managed, my skillset, and samples of my work.


Data

In just two months, I helped increase a dermatologist's Instagram following from 4714 to 6870 — nearly a 46 percent increase — through community management, engagement, and consistent posting.

I helped increase a wellness brand's Instagram following from 389 at the beginning of July to 765 at the end of September, an increase of nearly 97 percent in just three months.

While I managed a cannabis brand, there was an increase of 67 percent on website clicks from their Instagram in just two months. In this same time, their Twitter following increased by 15 percent. On LinkedIn, their followers increased by 22 percent and they saw a 42 percent increase in clicks on links in their content.


Skills

  • Community engagement, including interacting with current and potential customers through messaging and engaging with posts

  • Embracing and refining the voice, style, and message of your brand

  • Experience with Facebook, LinkedIn, Instagram, Pinterest, TikTok, Twitter, Tumblr

  • Planning content, including creating mock grids, writing copy, utilizing hashtags, and more

  • Publishing experience on Hootsuite, Later, Tweetdeck, as well as many in-platform publishing tools


Mock Feed Sample

Below is a mock Instagram grid I crafted for a travel agency. This team wants to show that they can plan anything from a weekend getaway to the trip of a lifetime for anyone.

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Caption Samples

I’ve worked with a number of brands to create copy for their social media accounts to reach and engage their audiences.

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As we were preparing to launch MADO — an energy drink made for the wellness community — we wanted to highlight the flavors through visuals and copy on Instagram.

According to Rival IQ, the average engagement rate of a Food and Beverage brand on Instagram in 2021 was 1.06% — this post had an engagement rate of 8.9%.

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Printique’s mission involves sharing the incredible work of photographers, including this one. I captured the location the photo was taken, a quote from the artist, and the details of the gear that was used.